May I Pinterrupt?

I have to admit, I got pretty bored of Pinterest for my own use quite quickly. I am slightly more amused by the male versions that have popped up, but it’s still more effort than I’m willing to go to. It doesn’t help there’s no Android app.

That said, I think it’s brilliant for organisations and I’m loving what UNICEF has done for theirs. I’ve already used it at Macmillan to spotlight some of our more photogenic events and I’m hoping everyone will pitch in to add content. The single pin uploading thing is frustratingly slow – if anyone knows a way around this, please let me know.

Also, thanks to our wonderful Creative team, Macmillan’s social media presence finally looks like it belongs in this decade (see our Twitter). While we debated the loss of the info we had on there, it was pretty obvious that until brand pages roll out (or maybe not even then) no one looks at twitter backgrounds. So we may as well go minimalist. It’s also great that an organisation with an insane number of accounts has a standard set of imagery to work from.

I’m working on launching FB timeline soon once we get around the whole destruction of landing tabs things. Quite excited, especially as we’re so close to a 100,000 users, which isn’t bad considering we’ve only used FB advertising for a small percentage of that.

I’ll link it when it’s good and ready.


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